Branding content generator
An automation I built for my freelance clients. It creates branded content that matches each client's look, so I'm not rebuilding the same thing by hand for every one of them.
Senior Product & Systems Designer
Moving faster from idea to impact
I turn messy ideas into clear, testable products using AI-assisted strategy, design, prototyping, and code.
I use AI to move faster, not to skip the thinking.
Design thinking, human empathy, strategic decisions. That's the real advantage
The Foundation
A repeatable system for moving from idea validation to designed, built, and deployed products. It is the foundation everything else builds on. What's changed: I now automate and delegate big parts of it. More on that below.
Explore product concepts, pressure-test assumptions, and find plot holes before committing to a direction.
Turn messy ideas into clear briefs, outlines, and lightweight presentation materials.
Map user journeys, interaction paths, decision points, and early product structure.
Create preliminary wireframes and interface directions before investing in polished UI.
Move from concept to functional product using AI-assisted coding and fast iteration.
Build and deploy lightweight products with practical, scalable infrastructure.
Test with real users, collect feedback, improve the product, and keep refining.
Agentic Workflows
The process below still holds, but I don't run every step by hand anymore. I build automations for the repetitive parts and hand the bigger tasks to agents, so my time goes to the work that actually needs my judgment.
An automation I built for my freelance clients. It creates branded content that matches each client's look, so I'm not rebuilding the same thing by hand for every one of them.
This one writes the social posts, makes a matching image for each one, and schedules them straight to Buffer. What used to eat an afternoon now runs on its own.
Built mostly in n8n, with Zapier, Make, and Claude Cowork where they fit, plus the custom skills, MCP servers, and connectors I make so the agents can reach the right tools.
Second Brain
Obsidian sits under all of it. Every project, decision, and pattern I've built lives in one place, so the work adds up over time instead of starting over every time I open a new file.
The notes I feed my agents. Briefs, standards, and past decisions, so whatever I hand off already knows the background.
Where messy input turns into something useful. I dump everything in, then use AI to connect it and pull out what matters.
A record of what I chose and why. Old decisions stay easy to find, so I'm not solving the same problem twice.
Templates, checklists, and frameworks I built once and keep reusing. The parts of my process I don't need to reinvent.
Tools come and go. The system that holds what I've learned is what keeps me fast, and my judgment is still the thing steering it.
Portfolio
A living portfolio of products I'm designing, testing, building, and refining.
A job search tracker for organizing applications, notes, statuses, and interviews.
Toolkit
Philosophy
My AI workflow is not about asking tools to make decisions for me. I use AI to widen the solution space, expose weak spots, generate alternate paths, and move faster through the repetitive parts of product work.
The product judgment still comes from me: what matters, what to simplify, what users need, what should be tested, and what is worth shipping.
AI helps me stress-test assumptions and surface blind spots before they become expensive mistakes.
From wireframe to working code in hours, not weeks — so ideas get tested while they're still fresh.
Structured outputs, documented decisions, and clean code that teams can actually build on.
I set direction, make calls, and take responsibility for the outcome.
AI handles the heavy lifting so we can move faster.
Research, briefs, competitive scans, and fresh angles.
Problem framing, user needs, and prioritization.
User flows, information architecture, and content structure.
Wireframes, UI, interactions, and high-fidelity prototypes.
Production code, components, and rapid iteration.
Test flows, edge cases, and user validation.
Clean handoff. Measurable outcomes. Real impact for real users.
Get in touch
I'm interested in product design roles where AI, systems thinking, prototyping, and user-centered execution matter.